How to Make Money with Your Website
You are probably reading this because you are somewhat unhappy with your lifestyle. You would either like to make more money, or you would like more to time to do the things that you really enjoy doing. You realize that life basically comes down to two things - time and money. That’s just the way it is.
Well, it's time to start thinking about how you can best create your business and achieve the income levels needed to support the lifestyle that you desire.
In my opinion, the best business you can get into will be mostly automated with few or no employees, with very low start-up cost, very low overhead, and little or no inventory. Of course, you will be the boss so you can set your own schedule.
Starting up a business can be very expensive. Most of us don’t have thousands and thousands of dollars to invest in a business, thousands and thousands of dollars to put at risk in case something should go wrong!
That’s why the Internet is perfect for anybody who wants to start a business and doesn't want to risk a lot of money. Plus, you don't need to have any special education or background to get started and make some extra income or even your own fortune.
It's inexpensive to start an online business. Really inexpensive, compared to starting other businesses. Your overhead is extremely low as you can have little or no inventory, and you have no employees to pay, and you have no physical store property to buy. There can be just you and your website. And the best part is, your business will be open and running on the Internet 24/7/365.
Getting start on the internet is so inexpensive. You don’t need a flashy website. A flashy website will actually work against you. A simple website with powerful marketing and using the right words will get the job done.
You can design your own website – companies such as Homestead makes it very easy - and have it up on the Internet ready to take and process orders for you for less than $50.00. Really. There are places on the web that will host your website and give you templates to use to design it for a very low price. You can even use online software that automatically builds your site online without you even knowing how to spell H-T-M-L. Homestead will even give you a FREE 30-day trial. If you like what you see, Homestead has plans for as low as $9.95 a month.
You might be saying “I don’t have any thing to sell” or “I don’t know what to sell.” No problem. You will learn from Joe Congo. You’ll be amazed at how quickly you can have your own Internet business up and running.
My strongest suggestion to you right now is that you consider selling digital products to start, especially information products. A digital product is simply a computer file that people can download immediately after they buy it. Now, that computer file might be an e-book or it might be a piece of software. It could be anything that is digital in nature. This means it is instantly transferable, requires no handling and thus requires no shipping cost.
"Information Products" include things like e-books, printed books, audio recordings (which can be delivered online in digital files or on cassettes or CD's, video recordings (which can be delivered online in digital files or on videocassettes or DVD's, tele-seminars, workshops, etc.
People buy information on almost any topic like retirement planning, gardening, home decorating, managing diabetes, or playing better golf.
If you are selling digital information products online, you have no inventory or shipping costs as you merely send them to a download page after their order is complete. It’s quick and hands free.
So if you develop an Internet business that sells digital information products you will have a business that has no physical store front property, no employees, no inventory costs, and no shipping costs. What this means to you is that digital information products have extremely high profit margins. For example, you can sell a $30.00 ebook and keep $30.00. Once you have the product developed, you basically keep all of the sales price as your profit.
Even some “hard” information products, such as videos or CDs or DVDs will require little inventory as you will create, or copy them, after the person has paid for them, and then ship them out. You’ll still see a very large profit margin of 90-95%.
If you already have a product, or you decide to develop a product, that does have some bulk to it and does require some inventory, storage, and special shipping arrangements, you can still use the exact same marketing techniques that I'll be sharing. Because, your success is all in the marketing!
My next statement is something that you probably don’t want to hear. With the millions of websites up on the internet, why should anyone stop by your website and order anything from you? How do they even know your website exits? Once they get there, why should they give any of their hard earned money to you?
That is the tricky part and that is why you need Joe Congo. The Joe Congo Marketing Club has all the solutions for you.
Hey, knowledge is power and that's really going to turn into some nice cash for you. Now just relax and repeat:
“It’s All about the Marketing and Not about the Product!”
On the Internet, it's much better to have great marketing and a not so great product, than the other way around. Great marketing and a poor product will make you money. Poor marketing and a great product probably won’t. That's not to say that you should sell poor products - this is just by way of explanation.
One example in the software world is Microsoft versus Macintosh. Macintosh is actually better and easier to use. But Bill Gates took the world by storm using genius marketing strategies, so he took over the market. All because of his intense and great marketing.
Here's a local example: I bet there's pizza place near you that has great pizza. And it's not a national chain or franchise. Just some mom and pop place. But they don't have nearly the market presence of the big guys like Domino's and Pizza Hut. So they have a superior product, but they don't get all the business just because the product is better. The better marketer gets most of the business!
Don't want you to feel overwhelmed with all this information, just remember that it’s all about the marketing and not about the product.
For now, don't worry about the specific product. We are about to so some reverse engineering. But first another important statement. “People don’t buy what they need. People buy want they want.”
People buy what they want. People buy what they desire. People buy what they feel they must have. People buy what they crave!
Remember when you were younger, and you just had to have the latest CD or album? You were going to get the money and you were going to get to the mall. It was just a matter of time, because you just had to have it. Or how about that hot rock concert of the group you just had to see and all your friends were going and you knew one way or another you were going to get a ticket and be there. You really, really, really wanted to be there so you were going to get there. There was no question about it. You absolutely had to have it.
At the biggest Harley stores, they can’t keep $20,000.00, $30,000.00, $40,000.00 Harley-Davidson motorcycles in stock. People have been known to order a bike at one store, put down a non-refundable $1,000.00 deposit, then they find out they can get the bike they want NOW at another store and they go “Great! Let me write you a check.” They will just kiss the $1,000.00 deposit good-bye to get the bike they want NOW! They want that bike really bad and they want it NOW!
This leads to another important concept regarding Internet marketing: when people decide to buy, they want the product right now - when the impulse hits them!
The reason this is important is that with digital information products, as in instantly downloadable e-books, a person hit with the impulse can act on that impulse, purchase a product and get it NOW! Digital products can be downloaded right after the person’s credit card clears.
You see an ad in the paper or on television and you get all excited about something and decide you really want it. You are ready to buy. But, in order to do so, you have to get dressed, get in your car, and drive to the store to get it. Or even worse, it’s 1 am and nothing’s open so you just go to bed.
Do you think that impulse, that fanatical desire to buy that the ad message put in you is going to be there the next morning? Or how about an hour later or how about even just 5 minutes later? It's may not be there any more.
That’s what marketers are talking about when they say that people buy on impulse. With a digital information product it works out perfectly. Somebody has a situation or maybe they just stumble across something as they are surfing the web. The Internet enables people to act on these impulses and get immediate satisfaction with a digital information product.
By the way, processing credit card orders is simple and nothing to worry about.
Now I will discuss reverse engineering.
It’s too much work to create an interest in a product. Too much work to educate people and tell them why they need and convince them they need it. It's way too much work to create the "want" for a product. Instead, let’s find the “want” and create a product for it. This virtually guarantees success since you are giving people what they already “want!”
I can't emphasize how important this is. Most people start a business by picking or creating a product and then trying to jam it down someone's throat. Unless they're incredibly lucky, their business will be mediocre at best.
1.Find an insanely passionate fanatically addictive crowd.
2.Find out what they already want to buy.
3.Then create that product and sell it to them.
This way, you already have the ultimate market. You do not have to create any interest or desire or even explain what the product will do for them. It’s already there. They already know. They are waiting for you to give it to them. You will knock them off their feet with an amazing sales letter. Find out what people already want and then give it to them. For a price, of course.
This is Hot Target Marketing.
For you to be successful, the “insanely passionate, fanatically addictive crowd” must have money to spend in order to buy the product you will create.
Otherwise, what’s the point? If the “Hot Target Market” can’t afford to buy your product you’re not going to make very much money.
You must be able to reach them in order to get your product in front of them so they can buy it. Basically you have to get your message to them letting them know you have what they want available and how they can get it. If you can’t contact them, what’s the point?
You need to be able to contact them by the Internet, using newsletters/e-zines, having other related high traffic websites promote it, use offline methods such as direct mailings, newspapers or magazines, radio, or television. Most of what I will show you will deal with using the Internet as your primary means of promotions and advertising.
You also want repeat buyers that can never get enough. You want buyers that always want more. Buyers that always want the latest, the greatest, every style and every color. If you can find out that they are repeat buyers, then it’s pretty obvious that they will buy again. You then get your product in front of them and they will buy from you.
So ideally, find an insanely passionate, fanatically addictive crowd with money to burn, or at least enough money to purchase your product, that you can contact and that you know are repeat buyers who are always wanting more.
Sounds like a good plan, doesn’t it?
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